The Super Bowl is the USA's biggest sporting event (when the Olympics aren't in tow, anyway). And the great thing about the Super Bowl is that it's held every year.
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What makes the Super Bowl such a spectacular event for many people is all the hoopla building up to the big game.
For some people, the Super Bowl is a bigger, much more meaningful event than New Year's Eve. US bookmakers report that Super Bowl Sunday is the biggest betting day of the year, and billions of dollars exchange hands.
Wagers based on sporting events are usually divided into two types, sports betting and prop (or proposition) betting.
- A typical sports bet is about who will win. The game itself is the point of the bet.
- A prop bet is a side bet, something that makes the wagering a little more entertaining.
Some Basic Sports Betting Terminology
The 'point spread' is a handicap the bookmaker (or market maker) offers on the presumed underdog. It's a way to make an uneven bet more even. If most people expect a certain team to win, a point spread benefits bettors who want to make money on the team most likely to lose, even if it loses by fewer points in the spread.
The 'juice' or 'price' determines the payout odds on your point spread. An even money bet's juice is 0. If the juice is negative (like -110) that is how much money you must wager to win $100. If the juice is positive (like +150) that is how much money you win on a $100 wager.
The bookmaker may have standard or default odds on its point spreads. NOTE: I'm using American odds in this example. See below for an explanation.
A 'moneyline' wager is a prop without a point spread. The payout odds are adjusted to reflect which competitor is more likely to win. In other words, you'll get better odds on the underdog in a moneyline bet but the underdog must win.
There may be special rules or minimum requirements for each sport before moneyline bets are paid.
The 'totals' for a game are the combined final scores for both teams or competitors. Wagers may be placed on whether the final score goes over or under an expected total. These bets are called 'over/under' bets.
You May Run into Three Types of Odds in Sports Betting. They Are:
- American odds – Another name for moneyline odds, which are preferred by American bookmakers.
- Decimal odds – Instead of using whole dollar (or currency unit) amounts, decimal odds are given as a multiplier. Payout = Wager x (Decimal) Odds.
- Fractional odds – If the payout is a multiple of the wager, a fractional odd may be used. 'Bookies are offering 4-to-1 odds on Curtis.'
Prop Betting Covers Everything Else
Bettors can usually pick from hundreds of prop bets, but you can set up your own through popular sports betting sites.
And every office with two or more sports fans usually has a pool. What are some of the cooler bets people can make on the Super Bowl?
Prop Bets Fall into Two Categories:
- Skill bets
- Fun bets
Skill bets are more popular than fun bets because the bettor leverages his knowledge of statistics and athlete or team capabilities. Sports betting sites and bookmakers set up the skill bets.
I can't list them all but here is a breakdown of different types of fun prop bets anyone should be able to find.
1 – You Can Bet on How Long It Will Take
Whether it's the national anthem, the coin toss, or the halftime show, someone somewhere has collected statistics on how long every part of the game has taken.
People like to bet over/under the average or predicted length. A variation on 'how long will it take' is 'how long before?'
- How long will be before the first touchdown is scored?
- How long until the first field goal?
- How long until the first sack?
There's a first for everything that happens in a game.
2 – You Can Bet on Colors at the Super Bowl
Perhaps the most popular color bet revolves around the Gatorade that is poured over the winning coach's head at the end of the game. But there are usually other color-centric props.
If either the anthem singer or the halftime show star has a reputation for wearing unusual colors—hair, shoes, clothes—there will be prop bets on which color is most likely to appear where.
If You Don't like the Limited Selection of Color-Based Bets, Suggest a Few of Your Own:
- What color uniforms will be shown in the first commercial using old game footage?
- What color stage lighting comes on first during the halftime show?
- What color ties will the announcers wear?
- Which team is more likely to win based on the color of their uniform?
3 – You Can Pick the First
From which team will score first to which quarterback will be sacked first, people love to put names on who will be first in everything.
- Who receives the first pass?
- Who gets to 10 yards rushing first?
- What will be the first song in the halftime show?
- Which player will score the first touchdown?
Betting on the first anything is less certain than an over/under bet. When you only have two choices, your chances begin at 50/50 and are adjusted up or down based on other criteria
A multi-choice prop bet is more random. Kickers have scored touchdowns so anyone on the field might be the first player to score. We know which running backs and receivers are most likely to be sent to the end zone but anything can happen once the ball comes loose.
Which team fumbles first is a good prop bet. Or which team forces a fumble first. Or which team recovers a fumble first…
4 – You Can Bet on How Many of Anything
Winning teams usually dominate in either passing or rushing. A crushing win is typically accomplished by dominating both the running and passing games.
How many yards passing, rushing, or both will take for the winning team to clench victory?
Penalties can also affect the outcome of a close game. Good penalty props include which team racks up the most penalties, how many penalties are successfully challenged, and how many penalties the game tallies overall.
Looking beyond the game, there's room for many 'how many' bets.
A Few Suggestions Include:
- How many puppies score in Puppy Bowl?
- How many dancers will be in the halftime show (unless the number has been published)?
- How many shots of celebrities in the crowd will be shown?
- How many players will greet their mothers on camera?
- How many past Super Bowl games will the announcers discuss in passing?
- How many field goals will there be?
How Does Prop Betting Work?
If you're not familiar with prop bets, here's a quick introduction.
The world of props (propositions) gets complicated, but there are ways to break yourself in slowly. The best advice I can offer you is to start learning early and practice with a small bankroll before the big game. The sooner you get started the better.
Bookmakers and sports betting sites offer prop bets on every kind of legal sport. I'm sure there are underground bookies who take props on illegal sports but let's keep it safe and legal.
Props come with their own vocabulary. When you begin researching props, you'll find online forums and tips articles that toss words around like crazy.
How To Gamble Online
Bookmakers offer props on some non-sporting events, too. There are usually prop bets in every presidential election. Most prop bets are done 'off the books' between bettors.
Legal bookmakers are regulated. Nevada's sports betting laws limit the kinds of bets bookmakers are allowed to handle. This prevents props from becoming too wild and crazy for American tastes.
You're more likely to find these exotic props offered by foreign bookmakers. Prop betting is still growing in popularity in the US, but it's fully adopted in many other countries. Most US prop betting revolves around the Super Bowl.
Who Makes the Proposition?
Depending on where you go for betting, the props may be made by the bookmaker, or they could be made by the bettors.
Online bettors can join independent exchanges. They become what are sometimes called 'market makers.' A market maker sets the odds and posts the bet. Either someone else accepts the prop, or it's ignored.
The independent props may be offered by people who have no idea of what they are doing. But there's a good chance the person offering the prop knows more than you do and has an edge over you.
Betting sites offer some basic tutorials in how to use their software and what is expected of you. Read their terms and conditions carefully.
It can be difficult to find detailed guides on prop betting. Bettors are expected to learn as they go.
Conclusion
The Super Bowl is an exciting time for many sports fans. Interest in the game has spread around the world.
It's easy to learn the basics of sports betting. There are more sophisticated markets and tactics awaiting anyone who wants to get into serious props and futures.
But for most of us, the Super Bowl is a singular event in every year. It's a good time to have a little fun with some pocket money.
Please enable JavaScript to view the comments powered by Disqus.The Procter & Gamble Company is among the dominant firms in the global consumer goods market. The company maintains this market position by addressing the concerns enumerated in this SWOT analysis. The SWOT Analysis framework is a strategic decision-making tool that identifies the internal strategic factors (strengths and weaknesses) and external strategic factors (opportunities and threats) in the business. Procter & Gamble capitalizes on its strengths and exploits its opportunities, while addressing the issues based on organizational weaknesses and business threats. For example, P&G wields its popular brands to penetrate markets around the world. In this case, Procter & Gamble's vision statement and mission statement are supported in the process of addressing the issues determined in this SWOT analysis. As one of the biggest players in the industry, the company must keep evolving to overcome such issues based on changing market conditions. To maintain relevant strategic decisions, managers must keep abreast of changes in the strategic factors identifiable in this SWOT analysis of Procter & Gamble.
A SWOT analysis of the Procter & Gamble Company indicates the significance of developing stronger competitive advantage. Competitiveness is crucial to withstanding the force of competitive rivalry. The fulfillment of strategic objectives based on organizational strengths and consumer goods industry opportunities contributes to Procter & Gamble's long-term success. Also, strategies to address P&G's organizational weaknesses and the external threats against the business are essential. Such strategies support Procter & Gamble's growth and development.
How To Gamble
Procter & Gamble's Strengths (Internal Strategic Factors)
Procter & Gamble's strengths enable the business to maintain its market position despite high levels of competition with other consumer goods firms, such as Unilever (Read: SWOT Analysis of Unilever). This element of the SWOT Analysis deals with internal strategic factors that support business growth and expansion. Such factors enable Procter & Gamble to counteract the negative effects of competition. The company must build on its current strengths, while also developing more capabilities to further strengthen the business. The case of this SWOT analysis of Procter & Gamble highlights the following strengths:
- Strong consumer goods brands
- Economies of scale
- Efficient product distribution network
Strong consumer goods brands ensure Procter & Gamble's competitive advantage. For example, Tide and Pampers are household names that contribute to consumer loyalty and P&G's stable market share. On the other hand, economies of scale are a strength based on Procter & Gamble's global scale of operations. As one of the biggest firms in the market, the company benefits from high process efficiencies and high cost effectiveness based on its organizational size. In relation, Procter & Gamble maintains a high-efficiency global product distribution network. This network involves company-owned facilities as well as third-party service providers. The strengths shown in this element of the SWOT analysis support market penetration and product competitiveness, which are emphasized in Procter & Gamble's generic strategy and intensive growth strategies.
P&G's Weaknesses (Internal Strategic Factors)
Despite its prominent market position, Procter & Gamble experiences barriers based on organizational weaknesses. In this element of the SWOT Analysis, internal strategic factors that limit business improvement are identified. These factors create difficulties in implementing Procter & Gamble's strategies. For example, the company encounters challenges in enhancing its competitive advantage because of weaknesses in internal processes. Procter & Gamble must address the following weaknesses to minimize such challenges in its consumer goods business:
- Imitable products
- Limited online presence
- Limited degree of business diversification
One of Procter & Gamble's main weaknesses is the imitable nature of its products. This weakness is typical in the consumer goods market, where products from different companies have considerable similarities. Having imitable products is a weakness because it makes Procter & Gamble susceptible to imitation, which could reduce market share. Limited online presence is another weakness of the company. Retail companies and manufacturers are continuously increasing their online operations. For example, many small and large consumer goods firms are using their respective e-commerce websites to sell products online. However, Procter & Gamble's e-commerce website, the P&G Shop, has limited presence that operates mainly in the United States. This condition limits the benefits that the company gets from the global online market. Thus, improving online presence can enhance Procter & Gamble's marketing mix or 4Ps, while boosting competitive advantage. The limited degree of diversification refers to the company's operations primarily in the consumer goods industry. This condition makes Procter & Gamble highly dependent on the consumer goods market. As a result, such limited diversification is a weakness that maximizes the company's exposure to market risks. In this element of the SWOT analysis of Procter & Gamble, strategic reform for e-commerce, product development, and business diversification are emphasized.
Prop Betting Covers Everything Else
Bettors can usually pick from hundreds of prop bets, but you can set up your own through popular sports betting sites.
And every office with two or more sports fans usually has a pool. What are some of the cooler bets people can make on the Super Bowl?
Prop Bets Fall into Two Categories:
- Skill bets
- Fun bets
Skill bets are more popular than fun bets because the bettor leverages his knowledge of statistics and athlete or team capabilities. Sports betting sites and bookmakers set up the skill bets.
I can't list them all but here is a breakdown of different types of fun prop bets anyone should be able to find.
1 – You Can Bet on How Long It Will Take
Whether it's the national anthem, the coin toss, or the halftime show, someone somewhere has collected statistics on how long every part of the game has taken.
People like to bet over/under the average or predicted length. A variation on 'how long will it take' is 'how long before?'
- How long will be before the first touchdown is scored?
- How long until the first field goal?
- How long until the first sack?
There's a first for everything that happens in a game.
2 – You Can Bet on Colors at the Super Bowl
Perhaps the most popular color bet revolves around the Gatorade that is poured over the winning coach's head at the end of the game. But there are usually other color-centric props.
If either the anthem singer or the halftime show star has a reputation for wearing unusual colors—hair, shoes, clothes—there will be prop bets on which color is most likely to appear where.
If You Don't like the Limited Selection of Color-Based Bets, Suggest a Few of Your Own:
- What color uniforms will be shown in the first commercial using old game footage?
- What color stage lighting comes on first during the halftime show?
- What color ties will the announcers wear?
- Which team is more likely to win based on the color of their uniform?
3 – You Can Pick the First
From which team will score first to which quarterback will be sacked first, people love to put names on who will be first in everything.
- Who receives the first pass?
- Who gets to 10 yards rushing first?
- What will be the first song in the halftime show?
- Which player will score the first touchdown?
Betting on the first anything is less certain than an over/under bet. When you only have two choices, your chances begin at 50/50 and are adjusted up or down based on other criteria
A multi-choice prop bet is more random. Kickers have scored touchdowns so anyone on the field might be the first player to score. We know which running backs and receivers are most likely to be sent to the end zone but anything can happen once the ball comes loose.
Which team fumbles first is a good prop bet. Or which team forces a fumble first. Or which team recovers a fumble first…
4 – You Can Bet on How Many of Anything
Winning teams usually dominate in either passing or rushing. A crushing win is typically accomplished by dominating both the running and passing games.
How many yards passing, rushing, or both will take for the winning team to clench victory?
Penalties can also affect the outcome of a close game. Good penalty props include which team racks up the most penalties, how many penalties are successfully challenged, and how many penalties the game tallies overall.
Looking beyond the game, there's room for many 'how many' bets.
A Few Suggestions Include:
- How many puppies score in Puppy Bowl?
- How many dancers will be in the halftime show (unless the number has been published)?
- How many shots of celebrities in the crowd will be shown?
- How many players will greet their mothers on camera?
- How many past Super Bowl games will the announcers discuss in passing?
- How many field goals will there be?
How Does Prop Betting Work?
If you're not familiar with prop bets, here's a quick introduction.
The world of props (propositions) gets complicated, but there are ways to break yourself in slowly. The best advice I can offer you is to start learning early and practice with a small bankroll before the big game. The sooner you get started the better.
Bookmakers and sports betting sites offer prop bets on every kind of legal sport. I'm sure there are underground bookies who take props on illegal sports but let's keep it safe and legal.
Props come with their own vocabulary. When you begin researching props, you'll find online forums and tips articles that toss words around like crazy.
How To Gamble Online
Bookmakers offer props on some non-sporting events, too. There are usually prop bets in every presidential election. Most prop bets are done 'off the books' between bettors.
Legal bookmakers are regulated. Nevada's sports betting laws limit the kinds of bets bookmakers are allowed to handle. This prevents props from becoming too wild and crazy for American tastes.
You're more likely to find these exotic props offered by foreign bookmakers. Prop betting is still growing in popularity in the US, but it's fully adopted in many other countries. Most US prop betting revolves around the Super Bowl.
Who Makes the Proposition?
Depending on where you go for betting, the props may be made by the bookmaker, or they could be made by the bettors.
Online bettors can join independent exchanges. They become what are sometimes called 'market makers.' A market maker sets the odds and posts the bet. Either someone else accepts the prop, or it's ignored.
The independent props may be offered by people who have no idea of what they are doing. But there's a good chance the person offering the prop knows more than you do and has an edge over you.
Betting sites offer some basic tutorials in how to use their software and what is expected of you. Read their terms and conditions carefully.
It can be difficult to find detailed guides on prop betting. Bettors are expected to learn as they go.
Conclusion
The Super Bowl is an exciting time for many sports fans. Interest in the game has spread around the world.
It's easy to learn the basics of sports betting. There are more sophisticated markets and tactics awaiting anyone who wants to get into serious props and futures.
But for most of us, the Super Bowl is a singular event in every year. It's a good time to have a little fun with some pocket money.
Please enable JavaScript to view the comments powered by Disqus.The Procter & Gamble Company is among the dominant firms in the global consumer goods market. The company maintains this market position by addressing the concerns enumerated in this SWOT analysis. The SWOT Analysis framework is a strategic decision-making tool that identifies the internal strategic factors (strengths and weaknesses) and external strategic factors (opportunities and threats) in the business. Procter & Gamble capitalizes on its strengths and exploits its opportunities, while addressing the issues based on organizational weaknesses and business threats. For example, P&G wields its popular brands to penetrate markets around the world. In this case, Procter & Gamble's vision statement and mission statement are supported in the process of addressing the issues determined in this SWOT analysis. As one of the biggest players in the industry, the company must keep evolving to overcome such issues based on changing market conditions. To maintain relevant strategic decisions, managers must keep abreast of changes in the strategic factors identifiable in this SWOT analysis of Procter & Gamble.
A SWOT analysis of the Procter & Gamble Company indicates the significance of developing stronger competitive advantage. Competitiveness is crucial to withstanding the force of competitive rivalry. The fulfillment of strategic objectives based on organizational strengths and consumer goods industry opportunities contributes to Procter & Gamble's long-term success. Also, strategies to address P&G's organizational weaknesses and the external threats against the business are essential. Such strategies support Procter & Gamble's growth and development.
How To Gamble
Procter & Gamble's Strengths (Internal Strategic Factors)
Procter & Gamble's strengths enable the business to maintain its market position despite high levels of competition with other consumer goods firms, such as Unilever (Read: SWOT Analysis of Unilever). This element of the SWOT Analysis deals with internal strategic factors that support business growth and expansion. Such factors enable Procter & Gamble to counteract the negative effects of competition. The company must build on its current strengths, while also developing more capabilities to further strengthen the business. The case of this SWOT analysis of Procter & Gamble highlights the following strengths:
- Strong consumer goods brands
- Economies of scale
- Efficient product distribution network
Strong consumer goods brands ensure Procter & Gamble's competitive advantage. For example, Tide and Pampers are household names that contribute to consumer loyalty and P&G's stable market share. On the other hand, economies of scale are a strength based on Procter & Gamble's global scale of operations. As one of the biggest firms in the market, the company benefits from high process efficiencies and high cost effectiveness based on its organizational size. In relation, Procter & Gamble maintains a high-efficiency global product distribution network. This network involves company-owned facilities as well as third-party service providers. The strengths shown in this element of the SWOT analysis support market penetration and product competitiveness, which are emphasized in Procter & Gamble's generic strategy and intensive growth strategies.
P&G's Weaknesses (Internal Strategic Factors)
Despite its prominent market position, Procter & Gamble experiences barriers based on organizational weaknesses. In this element of the SWOT Analysis, internal strategic factors that limit business improvement are identified. These factors create difficulties in implementing Procter & Gamble's strategies. For example, the company encounters challenges in enhancing its competitive advantage because of weaknesses in internal processes. Procter & Gamble must address the following weaknesses to minimize such challenges in its consumer goods business:
- Imitable products
- Limited online presence
- Limited degree of business diversification
One of Procter & Gamble's main weaknesses is the imitable nature of its products. This weakness is typical in the consumer goods market, where products from different companies have considerable similarities. Having imitable products is a weakness because it makes Procter & Gamble susceptible to imitation, which could reduce market share. Limited online presence is another weakness of the company. Retail companies and manufacturers are continuously increasing their online operations. For example, many small and large consumer goods firms are using their respective e-commerce websites to sell products online. However, Procter & Gamble's e-commerce website, the P&G Shop, has limited presence that operates mainly in the United States. This condition limits the benefits that the company gets from the global online market. Thus, improving online presence can enhance Procter & Gamble's marketing mix or 4Ps, while boosting competitive advantage. The limited degree of diversification refers to the company's operations primarily in the consumer goods industry. This condition makes Procter & Gamble highly dependent on the consumer goods market. As a result, such limited diversification is a weakness that maximizes the company's exposure to market risks. In this element of the SWOT analysis of Procter & Gamble, strategic reform for e-commerce, product development, and business diversification are emphasized.
Opportunities for the Procter & Gamble Company (External Strategic Factors)
Procter & Gamble can exploit opportunities for growth and expansion in the global consumer goods industry and in other industries. This element of the SWOT analysis enumerates external strategic factors that impose barriers against the company's growth and development. In this case, Procter & Gamble must take appropriate strategic action to ensure that the business benefits from the most significant opportunities. The company can strengthen its competitive advantage through such opportunities. This SWOT analysis of Procter & Gamble stresses the importance of the following opportunities:
- Business diversification to reduce risks
- Product innovation for competitiveness
- Online presence development
The global market presents opportunities for business growth. In this case of Procter & Gamble, business diversification is a major opportunity. For example, the company can enter other industries via acquisition or new ventures to reduce risks linked to dependence on the consumer goods market. Procter & Gamble also has the opportunity to increase its competitiveness through product innovation. Increasing investment for product innovation can lead to more attractive products, as well as novel products that create new income sources. Moreover, the opportunity to develop its online presence has significant positive implications for Procter & Gamble's business. For instance, a more popular e-commerce website can increase the company's profits from online transactions. This benefit is especially significant in exploiting online markets in developing countries. Also, a stronger online presence can improve Procter & Gamble's brand image. A more popular website increases P&G's brand exposure and consumer awareness. Therefore, this element of the SWOT analysis shows that Procter & Gamble has opportunity to grow and improve its competitive advantage.
Threats Facing P&G (External Strategic Factors)
External conditions can reduce the performance of Procter & Gamble, thereby threatening the business. Such threats or external strategic factors that have potential to bring down the company's performance are identified in this element of the SWOT Analysis. Procter & Gamble must continue monitoring its external environment to determine threats based on the dynamic consumer goods market. The company must develop capabilities to protect itself from the effects of these threats. The following threats are significant strategic considerations in Procter & Gamble's business:
- Global and local competition
- Imitation or counterfeiting of products
- Trade barriers in some countries
Procter & Gamble must continue improving to address the threat of competition. Competitors are always looking for ways to gain a bigger market share, which corresponds to a reduction in the company's market share. A Porter's Five Forces analysis of the Procter & Gamble Company shows that competition is a major external factor that affects the consumer goods business. In addition, imitation or counterfeiting is a considerable threat against P&G. For example, small local firms can develop products that are highly similar to Procter & Gamble's products. This threat is based on the imitable nature of consumer goods, which is one of the company's weaknesses. Moreover, trade barriers are a threat that can limit Procter & Gamble's global growth. Such threat is significant in some countries with protectionist trade policies that restrict imports, or in countries that have questionable policies on the operations of foreign firms. This element of the SWOT analysis of the Procter & Gamble Company points to the importance of strengthening the company's competitive advantage to protect the business from threats in the market.
Summary & Recommendations – SWOT Analysis of the Procter & Gamble Company
Procter & Gamble's market position helps ensure resilience in spite of organizational weaknesses, and despite threats in the external environment. For example, this SWOT analysis highlights the strengths in economies of scale and strong brands. Such strengths make it difficult for other firms to directly compete against Procter & Gamble. The company also has high competitiveness based on the global scale of its operations. These conditions lead to capabilities in exploiting the opportunities available for Procter & Gamble in the consumer goods industry.
Despite its profitable and strong market position, the Procter & Gamble Company must develop measures to overcome its weaknesses and address external threats. Competitive rivalry is the most significant of these threats. On the other hand, limited online presence and limited business diversification are the most significant weaknesses of Procter & Gamble. Given these factors, the company must strengthen its competitive advantage and business capabilities in the consumer goods market. Based on the results of this SWOT analysis, the following are recommendations to address such issues facing Procter & Gamble:
- Develop P&G's competitive advantage through innovation and technology.
- Expand e-commerce operations to exploit online market growth.
- Diversify by entering new industries to minimize Procter & Gamble's market-based risk exposure.
Different Ways To Gamble
- Dalal, G., & Malik, S. (2015). Online Marketing: A SWOT Analysis. The International Journal of Business & Management, 3(7), 12.
- Haile, M., & Krupka, J. (2016). Fuzzy Evaluation of SWOT Analysis. International Journal of Supply Chain Management, 5(3), 172-179.
- Jackson, S. E., Joshi, A., & Erhardt, N. L. (2003). Recent research on team and organizational diversity: SWOT analysis and implications. Journal of Management, 29(6), 801-830.
- Leigh, D., & Pershing, A. J. (2006). SWOT analysis. The Handbook of Human Performance Technology, 1089-1108.
- The Consumer Goods Industry in the United States – U.S. International Trade Administration.
- The Procter & Gamble Company – P&G Shop.
- The Procter & Gamble Company, Form 10-K.